Use Cases

A Customer Data Platform (CDP) is the foundation for almost every advanced marketing and CX strategy. The following are some of the most critical use cases for our CDP.

Real-Time Identity Resolution & Unified Profile

• Goal: Create a single, accurate view of every customer, regardless of which device or channel they use.
• Practical Use: A customer browses on a desktop (anonymous ID), downloads your app (User ID), and later clicks an email (Email ID). The CDP automatically stitches these identities together to form one complete profile, eliminating duplicate records and ensuring data quality across all teams.

Hyper-Personalized Next Best Action (NBA)

• Goal: Deliver the most relevant message, offer, or content to a customer at the exact right moment.
• Practical Use: Based on a customer's recent behavioral data (e.g., they just added an item to a cart but didn't check out, and they abandoned a previous session three days ago), the CDP triggers an immediate, targeted push notification with a limited-time discount specifically for that item, maximizing conversion chance.

Optimized Cross-Channel Journey Orchestration

• Goal: Ensure customer communication is consistent, timely, and logical across all platforms.
• Practical Use: If a user completes a purchase, the CDP immediately suppresses them from any ongoing "abandoned cart" campaigns. Instead, it enrolls them in a post-purchase journey, instantly sending a WhatsApp confirmation, followed seven days later by a survey email or targeted campaigns designed to promote complementary accessories (cross-selling) or upgrade offers (upselling).

Churn Prediction and Proactive Retention

• Goal: Identify customers who are highly likely to stop engaging or cancel a subscription before they actually leave.
• Practical Use: The CDP's predictive layer analyzes patterns (e.g., a drop in app usage, ignoring three consecutive emails, and lack of recent purchases). It automatically flags this user and enrolls them in a proactive Win-Back campaign, such as a personalized SMS with exclusive early access to a new feature.

Real-Time Website/App Customization

• Goal: Personalize the user interface and content based on the visitor's unified profile and history.
• Practical Use: A logged-in customer who frequently buys shoes visits the website. The CDP instantly tells the website to display a banner promoting the new "Sneaker Collection" on the homepage and prioritizes shoe categories in the main navigation, leading to a faster, more relevant browsing experience.