Creating a path

Setting different trajectories for your journey. You must think as a user; what information do you like to receive at this moment and through which channel.

You can use several components to create the different paths. Discover our options: Best Path (AI), Best Channel (AI), Filter, Push Event, Open Email Event, Click Email Event, SMS Event and Random Paths in the AI Options section and the journey components area.

Random Paths


You can create the path in any step of the journey and many times as you wish. Analyse the user behaviours and do changes depending on their actions.


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Strive to be innovative! Reach new audiences opening new paths; you can try them with small percentages to check and ensure the success of the strategy.