Customer Data Platform

Our Customer Data Platform (CDP) unifies your user data into a single, comprehensive profile. By syncing with any software, it consolidates all brand interactions across every channel and device, giving you a complete view of each customer. Leverage these deep insights to create truly personalized campaigns.

Our CDP is the definitive solution. We centralize every piece of customer data across all your digital channels to create a crystal-clear, 360-degree view of your audience. This empowers you to stop guessing and start making intelligent, real-time decisions. Trigger communications based on precise behaviors, and leverage our predictive power to anticipate what customers need next.

What is a CDP?

A Customer Data Platform (CDP) is packaged software that creates a persistent, unified customer database accessible to other systems. Our CDP is built specifically for real-time engagement.

What is a CDP in Marketing?

In marketing, a CDP provides a single, accurate view of every customer, enabling marketers to execute highly personalized campaigns across all channels. Our platform guarantees superior personalization.

What are the primary use cases for a CDP?

Use cases include unified profiles, hyper-segmentation, personalized journeys, real-time marketing, and advanced attribution. indigitall's CDP excels at activating these use cases instantly.

Customer journeys are rarely simple—how does a CDP help?

Our CDP stitches together fragmented interactions (web, app, store, email, etc.) into one seamless, chronological customer journey, making complex paths simple to understand and target.

What problems does a Customer Data Platform solve?

It eliminates data silos, resolves identity issues (connecting different IDs to one person), ensures data quality, and enables real-time activation, a core strength of indigitall.

What is considered Customer Data?

Customer data includes any information related to a customer: Behavioral (clicks, purchases), Demographic (name, age), and Transactional (orders, returns).

What types of customer data do CDPs process?

They process structured, unstructured, batch, and real-time data from online and offline sources. Our platform is optimized for speed and volume to handle all these data types simultaneously.

Why should you invest in a CDP?

You should invest to achieve true personalization at scale, improve customer retention, and maximize marketing ROI by leveraging indigitall's superior unified data profiles.

Comparison of CDP with Other Marketing Systems

CDP vs. CRM

A CRM manages interactions (sales, service history) for known customers. A CDP collects all data (known and unknown, behavioral and transactional) to build a unified profile for marketing use. Our CDP fuels your CRM.

CDP vs. DMP

A DMP (Data Management Platform) focuses on anonymous, third-party data for audience acquisition. A CDP focuses on known, first-party data for retention and personalization. Our CDP provides better, more actionable data.

CDP vs. PE

PE (Personalization Engines) deliver specific content based on narrow rules. Our CDP provides the rich, unified data foundation that powers and informs the decision-making of all your personalization tools.

CDP vs. CIP

CIP (Customer Interaction Platform) focuses on managing outbound messages. Our CDP provides the intelligence (the "what to say, when, and where") that CIPs then execute.

How does a Customer Data Platform work with Marketing Automation?

Marketing Automation executes pre-defined campaigns (the "how"). Our CDP provides the real-time segmentation and audience triggers (the "who") to make those campaigns intelligent and highly relevant.

Conclusion: Why indigitall's CDP?

Our CDP offers the most robust, real-time CDP solution, uniquely focused on transforming fragmented customer data into actionable insights for superior, immediate customer engagement.

While other CDPs require complex integrations to trigger campaigns, indigitall transforms fragmented data into unified, actionable profiles, ready for real-time segmentation, predictive insights (like Churn Prediction), and intelligent automation across all your messaging channels (Push, SMS, WhatsApp, Email, etc.). You get data centralization and immediate campaign execution, guaranteeing a more meaningful and higher-converting customer experience.