Code of Ethics for AI

indigitall establishes a framework of respect for ethical principles and values applied to the field of research, planning and development of all its activities related to artificial intelligence. The company assumes the responsibility of monitoring and controlling this aspect in the face of the rapid evolution of technology following the guidelines agreed at a global level and in the European legislative framework, in addition to the particularities arising in each country where indigitall offers its services today and in the future. indigitall is inspired by and fully embraces the UNESCO Recommendation on the Ethics of Artificial Intelligence, adopted on 23 November 2021, and the European Commission's guidelines of April 2019 regarding the ethics applied to AI.

Code of Ethics


At indigitall, we recognize the significant impact that Artificial Intelligence (AI) has on society and the responsibility that comes with its development and application. We are committed to leading with integrity and ethics in all phases of the lifecycle of AI systems. These ethical principles serve as a guide for our employees, collaborators, and other stakeholders in the responsible creation and use of AI technology.

1. Responsibility

At indigitall, we take full responsibility for the AI systems we develop. This involves identifying and mitigating potential negative impacts, as well as being held accountable for our decisions and actions in the realm of artificial intelligence. Our systems are resilient and secure, as well as accurate, reliable and reproducible.

2. Transparency

We promote transparency in all aspects of the development and application of AI systems. We seek to provide understandable explanations about how the technology works, the decisions it makes, and how data is managed. Transparency is key to building trust both internally and externally.

3. Justice and Equity

We strive to eliminate unfair biases in our AI systems and ensure that they respect diversity and fairness. We seek to avoid discrimination and ensure that our products and services are accessible and beneficial to everyone, regardless of background, gender, race, or other characteristics.

4. Privacy

We respect the right to privacy of individuals and are committed to managing and protecting data responsibly. We abide by the privacy principles set out in the General Data Protection Regulation (GDPR) of the European Union. We respect and protect the right to privacy of individuals, and we are committed to managing and safeguarding data rigorously, complying with the strictest data protection regulations.

5. Positive Social Impact

We strive to use AI to make a positive social impact. We look for applications that improve quality of life, drive innovation, and contribute to the well-being of society as a whole.

6. Continuous Improvement

We recognize that ethics in AI is an ever-evolving area. We are committed to continually reviewing and improving our ethical principles as technology and ethical perceptions advance, ensuring appropriate oversight mechanisms. It also identifies the need for the evaluation of algorithms, data and design processes and an accessible repair plan, if necessary.


At indigitall, we are committed to leading ethically in the application of artificial intelligence. These ethical principles serve as a fundamental guide for our effort to develop advanced technologies responsibly and secure a future where AI benefits society as a whole. We are committed to transparency, fairness, and ethical innovation in all our AI projects.