Connect Data

The CDP unifies data from all your sources (web, app, CRM) to create a single, complete customer profile.

The foundational role of a CDP is to solve the problem of data fragmentation. In a typical organization, customer information is scattered across dozens of disconnected systems such as your CRM, e-commerce platform, mobile app, and analytics tools. This creates data silos that make it impossible to get a complete picture of your customer.

At the core of this process is the creation of a unique ID for every single customer. This ID acts as a central anchor. When new data arrives—whether it's an email address from your CRM, a cookie ID from a web visit, or a loyalty number from an in-store purchase—our system intelligently matches it to the correct customer and links it to their unique ID. This meticulously stitches together every interaction, attribute, and event into a single, unified customer profile. This 360-degree view becomes your organization's single source of truth, ensuring that every team is working with the same complete and accurate information.