Branded Link Shortener Now Available

The link shortener now supports custom domains, enabling brand continuity across all communications. This functionality is fully integrated and accessible for use in WhatsApp, SMS, and our Web/App Chat channels.

Details

Let's look at an example. Suppose your company is "My Brand" and you want to link to your new winter product page.

Type of URL	Example	Impact
1. Long (Original) URL:	https://www.mybrand.com/products/catalog/winter-season-2025/premium-boots-model-x?utm_source=twitter...	Full tracking, but too long to share.
2. Generic Shortener:	https://indl.io/3xYqZb	Functional, but hides your brand and may cause distrust
3. Branded Shortener (Custom Domain):	https://mybrand.com/3xYqZb	Short, professional, and reinforces your brand.

Client Configuration

To begin, the client must configure a domain redirection from the domain or subdomain they wish to use to our service domain.

This redirection must route the client's chosen custom subdomain (e.g., https://{{myCustomDomain}}) to the cloud-based domain of our link shortener service corresponding to the client's region.

Once this redirection is configured on the client's application server, we will proceed with the final setup within the indigitall platform.

Key Advantages

This functionality goes far beyond simple aesthetics; it offers direct business benefits:

Brand Reinforcement (Branding)
Every time you share a link (on social media, in an email, in an SMS, or even in a printed ad), you are showcasing your domain name. This turns every link into a branding opportunity, increasing your brand recognition instead of promoting the shortener's brand.
Increased Trust and CTR
Internet users are increasingly cautious about generic shortened links, which can hide malicious destinations (phishing) or spam. Using your own branded domain increases trust, which translates directly into a higher Click-Through Rate (CTR), as the user knows exactly which brand the link belongs to before clicking.
Link Editing Flexibility
A key advantage of using link shorteners is that the short link is permanent, but its destination can change. If you use https://mybrand.com/3xYqZb for your promotion this month, next month you can redirect that same link to a new promotion without having to update it in all the places you published it (for example, in a Instagram post link).