IP Warming

Every indigitall client is assigned their own dedicated IP address. This is a huge advantage because your sending reputation—the trust rating given by ISPs (Internet Service Providers) like Google (Gmail) and Outlook—is built solely on your history. It’s not shared with any other companies, giving you full control over your email credibility.

To maximize this benefit, your new dedicated IP must go through a proper warm-up period. This is the process of gradually and strategically increasing your sending volume. It proves to these ISPs that you are a legitimate, reliable sender, which is absolutely essential for achieving the highest deliverability rates for your email campaigns.

Sending Increase Rate

Warming up your dedicated IP requires a careful, steady, and strategic ramp-up in your email volume. Think of it like training an athlete: you can't go from zero to one hundred instantly.

• The Starting Line: On your very first day, you should send a moderate volume, generally beginning with about 5,000 emails. This initial volume helps establish a baseline level of trust.
• The Daily Ramp-Up: After the first send, you need to increase your volume slowly, typically by around 20% each day. This gradual increase signals responsible sending behavior to ISPs.
• Stay Flexible: Keep in mind that this 20% rate is a guideline. The exact speed of your ramp-up will be fine-tuned based on key metrics like user engagement (opens and clicks) and the overall health of your email list.

By following this controlled warming strategy on your dedicated IP, you ensure long-term stability and success for your email program.

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IP Warm-Up Interruption

Please note: If you stop sending emails for a period exceeding 15 consecutive days, your established daily volume limits will likely be lowered. This means you will need to re-engage in the IP warming process to gradually restore your full sending capacity.

How long does IP Warming take?

The duration of an IP warm-up typically ranges between two to six weeks, depending on factors such as:

• Email Client Policies: Different email clients (ISPs) may have different evaluation criteria.
• Sending Volume and Frequency: Higher sending volumes and more frequent sends may require a longer warm-up period.

A successful warm-up process requires patience and consistency to build a positive reputation with ISPs.