Optimize the user experiences, increase their satisfaction and get a bigger conversion rate.
Engage with the audience creating cross-channel journeys after specific events and automate your communications -immediate and scheduled- taking into account:
- Physical spaces
- Phone calls
- Digital interactions (web, app, social media, WhatsApp...)
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Top Uses Cases in different stages
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The Customer Journey is unique for each organization and one of the pillars on which
its business success is based. Even so, there are practical cases frequently used in most
sectors and that are decisive to attract, communicate and retain users:
1. Service registration
Welcome the new user to have a feeling of exclusive belonging to a community with
benefits and a commitment to transparency and guarantee with the processing of their data.
2. Product purchase
Inform the customer of each step of the purchase process (payment made, shipping,
delivery, returns). Customer confidence is key to the realization of the purchase.
Send messages to specific events taking into account physical spaces, phone calls and
interactions through any incoming and outgoing digital channel.
Dates are the driving force behind a large part of marketing actions, either for specific
anniversaries (birthdays, holidays, etc.) or for established events (sales season, back to
school, Christmas, etc.).
The recovery of abandoned carts is critical to increase purchases. Improve the
communication at the weakest points of the process.
6. Random Paths
Establish different cross-channel journeys according to the different characteristics,
interests and behavior of users.
Updated 12 months ago