Orchestrate Journeys

Connecting data and enabling personalization are the prerequisites for the ultimate goal: orchestrating intelligent, automated customer journeys. A CDP allows you to design and execute sophisticated omnichannel workflows that guide customers through their entire lifecycle.

Instead of launching isolated campaigns, you can create seamless experiences that react to customer behavior in real time. For example, you can trigger a follow-up email after a user abandons a cart, send a push notification with a special offer when they enter a specific location, or enroll them in a loyalty program after their third purchase. By orchestrating journeys, you ensure every interaction is consistent, timely, and contextually aware, building stronger customer relationships and maximizing lifetime value.

• Journey Builder: Designs automated, multi-step, omnichannel workflows.
• Real-Time Activation: Triggers communications based on live user events.
• Performance Measurement: Analyzes journey effectiveness to optimize results.