CDP / Customer Fields

The foundation of your indigitall CDP begins with defining your customer data structure. This is done by creating Customer Fields—custom attributes that store all the unique information associated with your clients. These fields are essential, as they will be used to create powerful audience segments and define the filters for your Customer Journeys.

To get started, navigate to Audiences/Customer Journey > Customer Fields.

To add a new field, simply click on "New" and define the data type from the four available options: Number (for numerical data), **String **(for words or alphanumeric characters), Date (for specific calendar days), or Date and time (for precise timestamps).

Please ensure the field name you create matches the exact nomenclature used in your CRM or database; both fields must be identical to ensure proper data synchronization.

After that, you can upload a .CSV document clicking on the icon of the right side with all your data. Immediately the data is synchronized.

A .CSV file is a document where you can save all your contacts and their corresponding customer fields. Download the example here.

• customerId: The customerId is unique for each user; it can be an email, passport number, or any other unique identifier. You can upload a simple file with the customerId.

• fieldName: The fields that you need to add in the customer field area, such as variables (name, surname, birth date...), can be added as needed. You can add as many fields as necessary and then enter the value for each user in their files, as shown in the image below.