SMS Statistics

The SMS reporting dashboard provides a comprehensive overview of your messaging volume, campaign performance, and user engagement over a selected date range. Go to Statistics > SMS

Date Range Selection

In the upper-left corner, you can use the From and To calendar fields to select the specific date range you wish to analyze.

Chart Filters and Parameters

In the upper-right corner, you can filter which metrics are displayed on the graph. Clicking ALL displays all available metrics simultaneously. To customize your view, deselect ALL to manually toggle one or more individual parameters on or off (such as SENT, CLICKED, or SMS NUMBER SENT).

Summary Totals & Interactive Graph

Directly above the chart on the left, the dashboard displays the aggregate totals for all core metrics across your selected timeframe. Below this, on the interactive SMS sent per day graph, you can hover over any specific date to trigger a tooltip showing the precise metrics breakdown for that day.

The dashboard tracks the following key metrics to help evaluate your campaign performance:

• Sendings by Contact: The total number of unique recipients or destination phone numbers targeted.
• SMS Number Sent: The actual total number of individual SMS message segments transmitted. Because long text messages are split into multiple parts (concatenated SMS), this count will often be higher than the Sendings by Contact metric depending on message length.
• Clicked: The total number of times a link embedded within the SMS message body was clicked by recipients.
• CTR (Click-Through Rate): The engagement percentage representing the number of link clicks relative to the total number of unique contacts messaged.
• Consumed this month: Displays the total monetary spending (in USD) accumulated from SMS deliveries during the current calendar month.

Reports for each campaign

The Sent messages table at the bottom provides a granular, line-by-line breakdown of individual dispatches. It displays specific metrics paired with their respective Sending ID, Date of dispatch,Campaign ID, and Campaign name.

• Exporting Reports: To download the raw data of this breakdown for external analysis, click the blue download button located on the far right side of the table interface (highlighted in the green box). This action will automatically export and download the report as a CSV file.

Enhanced Data for Peru

For SMS deliveries targeting Peru, the report type now includes additional network and status tracking fields. This update provides deeper visibility into carrier routing and error analysis. The new fields added are:

• mcc_mnc: The Mobile Country Code (MCC) and Mobile Network Code (MNC) identifying the recipient's carrier network.
• network_name: The name of the mobile network operator delivering the message.
• status_description: A textual description explaining the current delivery status of the SMS.
• error_description: A detailed description of the specific error if the message delivery fails.

Please note that this detailed carrier and status information is subject to a 48-hour data retention limit from the time the SMS is sent.