SMS Statistics

The SMS reporting dashboard provides a comprehensive overview of your messaging volume, campaign performance, and user engagement over a selected date range. Go to Statistics > SMS

KPIs

Card	Description
Sendings	Total number of messages sent in the period.
CTR	Click-through rate: percentage of messages in which the link was clicked. Includes the comparison with the previous period.
SMS/RCS chunks sent	Total number of chunks (message segments) sent. Long messages are split into several chunks, and each chunk counts as one message for billing purposes.
Cost	Cost of the messages sent in the current month (for example, 0.025 USD).

Sent campaigns

Column	Description
Sending ID	Identifier of the sending. A dash (—) means the sending has no specific ID.
Campaign	Campaign name. Click it to open the campaign.
Sending date	Date (and time, for scheduled sendings) of the sending.
Sendings per contact	Number of messages sent to each contact.
SMS/RCS sent	Number of SMS/RCS messages sent.
CTR	Click-through rate of the sending.

Campaign statistics

Click the chart icon at the end of a row to open the campaign statistics. This page includes:

Notifications received by day: total Sent, Clicked and CTR, and a daily chart with sent and clicked messages.
Scheduled sendings: List of sendings with the total number of sendings, and the columns Sent ID, Campaign ID, Status, Date of dispatch, Messages to send, No. SMS/RCS to send and actions. These statistics are based on the latest 3-month period.
Delivery history: Sending ID, Date of dispatch, Sent, Clicked, CTR and Number SMS/RCS sent.

Click Back to statistics to return to the main view.

Sendings evolution

Daily chart with two metrics: Sendings (dashed line) and CTR.

Download the CSV files

Click Download .csv.
Choose one of the options:
- Download .CSV of statistics by day
- Download .CSV of statistics with device data
- Download .CSV of statistics by campaign

Statistics by day

One row per day with activity.

Field	Description
`date`	Day the data refers to.
`totalChunks`	Number of chunks (message segments) sent.
`cost`	Cost of the messages sent that day.
`numContactsSent`	Number of contacts the message was sent to.
`numContactsClicked`	Number of contacts who clicked the link.

Statistics with device data

One row per message sent to each phone number. Use this file to check the delivery status, operator and cost of each message.

Field	Description
`applicationId`	ID of your indigitall project.
`campaignId`	Campaign ID.
`campaignName`	Campaign name.
`campaignCreatedAt`	Date and time the campaign was created (UTC).
`campaignUpdatedAt`	Date and time the campaign was last updated (UTC).
`sendingId`	Sending ID.
`phone`	Recipient's phone number, without the country code.
`countryCode`	Country calling code of the phone number (for example, `34` for Spain).
`externalCode`	Your own identifier for the contact (external ID), if it is set.
`totalChunks`	Number of chunks the message was split into.
`cost`	Cost of the message.
`text`	Text of the message.
`mccMnc`	Mobile Country Code and Mobile Network Code of the recipient's operator.
`networkName`	Name of the recipient's mobile operator (for example, Orange or Vodafone).
`statusDescription`	Delivery status returned by the operator (for example, `DELIVRD` for delivered).
`errorDescription`	Error returned by the operator, if any (for example, `No error`).
`sendingType`	Type of message: `transactional` or `marketing`.
`flash`	`True` if the message was sent as a flash SMS (displayed directly on screen); otherwise `False`.
`sentAt`	Date and time the message was sent (UTC).
`clicks`	List of the dates and times the link in the message was clicked.
`customData`	Custom data sent with the message, if any.

Statistics by campaign

One row per campaign.

Field	Description
`campaignId`	Campaign ID.
`name`	Campaign name.
`senderName`	Sender name or number shown to the recipient.
`createdDate`	Date and time the campaign was created (UTC).
`totalChunks`	Number of chunks (message segments) sent.
`cost`	Total cost of the campaign.
`numContactsSent`	Number of contacts the message was sent to.
`numContactsClicked`	Number of contacts who clicked the link.

Enhanced Data for Peru

For SMS deliveries targeting Peru, the report type now includes additional network and status tracking fields. This update provides deeper visibility into carrier routing and error analysis. The new fields added are:

mcc_mnc: The Mobile Country Code (MCC) and Mobile Network Code (MNC) identifying the recipient's carrier network.
network_name: The name of the mobile network operator delivering the message.
status_description: Describes the current status of the message delivery (e.g., "Message delivered to handset" or "Message expired").
error_description: A detailed description of the specific error if the message delivery fails.

Please note that this detailed carrier and status information is subject to a 48-hour data retention limit from the time the SMS is sent.