CDP / Customer
This area is where your Customer Data Platform comes to life, providing a direct view into each unified customer profile. You'll find a complete list of customers associated with this application, and you can click on any individual to explore their detailed profile. From there, you can easily manage their information by editing or deleting the values in their respective customer fields.
To edit the customer data, the ID and CustomerId are fields that we can´t edit because they are unique identifiers. We can change the customer fields that previously we have added in the customer fields section.
Configurable Data
Our fields are client-configurable, allowing for a vast range of parameters to suit any scenario:
- User Profile
- Audience Segmentation
- Interests and Preferences
- Geolocation
- Digital and Physical Interactions
- Website Visits / App Downloads
- Search Actions
- Events
- Detailed Navigation
- Message Reactions
- Favorite Channel
- Best Send Time
- Purchase Probability
- Churn Rate
- Form Submissions
- Survey Responses
Filters
In this section, filters can be used to perform a meaningful audience segmentation, ensuring that users receive the messages they need, enhancing their experience, and increasing impact.
Updated 19 days ago