How the indigitall CDP Works

The indigitall Customer Data Platform (CDP) brings your customer data together in one place, so every channel and journey works from the same, up-to-date profile.

One profile per customer

Each contact is identified by a unique customerId. Every attribute and event you send is linked to that ID, giving you a single, unified profile of each customer instead of scattered data across your CRM, app, website and channels.

Connect your data

Data reaches the CDP from several sources:

• CSV import: upload contacts and their fields in bulk from Audiences › Journey › View journey contacts › Add contacts (.csv).
• API and SDK: create and update contacts and fields, and send events from your app, website or backend.
• Channel activity: Email, Push, SMS and Chat events (sent, opened, clicked, bounced…) are recorded on each contact automatically.

Turn data into insight

• Contact fields store what you know about each contact, such as name, city, plan or language.
• Computed fields turn events into live metrics, such as total purchases, last login or average order value over 90 days, with no manual work.

Personalize every experience

• Segment contacts by any field and combine conditions with AND / OR.
• Trigger journeys when an event happens, when a contact joins a segment or list, or when a computed field reaches a threshold.
• Personalize content with contact fields, so each message matches the customer's profile and behavior.

The result: the right message, on the right channel, at the right moment, based on real customer data.