Campaigns and Customer Journey

You can send messages through either a campaign (single channel) or a Customer Journey (two or more channels).

Campaigns

You can easily and intuitively create different campaigns from the Campaigns menu in the console across the different existing channels, both outbound and inbound. Each channel allows you to send or receive messages using artificial intelligence for optimization and better results.

Additionally, you can choose to send a push campaign using the A/B model, which tests the effectiveness of two or more campaigns. For push, email, and SMS campaigns, you can select between creating the campaign manually or automatically with generative AI by providing a brief description of your needs. Furthermore, indigitall is working to streamline processes even more, allowing you to create push notifications from a URL and design emails using templates.

Customer Journeys

Instead of delivering disconnected messages across various campaigns, Customer Journey facilitates a continuous and seamless dialogue with users. They achieve this by adapting a user’s journey dynamically, branching into different paths based on their interactions—or lack thereof—with your brand. This enables real-time progression through personalized flows tailored to each user’s behavior.

Customer Journeys are effective for re-engaging users who veer off the path to conversion by placing them into the most effective outreach strategies. Creating a Customer Journey is similar to setting up a campaign—you define the target audience, entry criteria selecting where the customers starting the Journey though all database, client list (CSV format), filters or events, and delivery settings. The Customer Journey begins when someone meets the trigger condition and progresses through the defined path until they satisfy the exit conditions.