Campaigns and Customer Journey

You can send messages through either a campaign (single channel) or a Customer Journey (two or more channels).

Campaigns

The Campaigns menu provides an intuitive interface to launch and manage communications across all available channels, both outbound and inbound. From App Push and Email to WhatsApp and Mobile Wallet, each channel leverages integrated Artificial Intelligence to optimize delivery and maximize engagement results automatically.

Create Push, Email, and SMS campaigns manually or use Generative AI to draft content automatically. You can also instantly convert a URL into a Push notification and access professional Email templates to simplify your design process.

How can I find the Campaign ID?

If you need to retrieve a specific Campaign ID or Journey ID for your records or API integrations, locate the campaign you are interested in within your dashboard. On the right-hand side of the campaign row, click the three vertical dots (icon) to open the action menu.

From the dropdown menu, select the View information option. A details panel will appear, displaying comprehensive data about your campaign or customer journey, including the name, type, and creation date. You will find the ID at the very bottom of this list. You can easily copy it by clicking the "copy" icon next to the ID string.

Alternatively, you can locate the ID by simply clicking on the campaign to open it. Look at your browser's address bar; the number appearing at the end of the URL is the Campaign ID or Journey ID.

Customer Journeys

Instead of delivering disconnected messages across various campaigns, Customer Journey facilitates a continuous and seamless dialogue with users. They achieve this by adapting a user’s journey dynamically, branching into different paths based on their interactions—or lack thereof—with your brand. This enables real-time progression through personalized flows tailored to each user’s behavior.

Customer Journeys are effective for re-engaging users who veer off the path to conversion by placing them into the most effective outreach strategies. Creating a Customer Journey is similar to setting up a campaign—you define the target audience, entry criteria selecting where the customers starting the Journey though all database, client list (CSV format), filters or events, and delivery settings. The Customer Journey begins when someone meets the trigger condition and progresses through the defined path until they satisfy the exit conditions.