Push features

First steps to use Push

You need to select Web browsers (desktop and mobile):

• Android
• iOS
• Web

Image and text specifications

Select the type of multimedia to publish based on the choosen platform. It allows you to enrich your campaigns with images or videos, easily and simply. Recommended images with .jpg or .png format with size 500x250 pixels and a approximate weight of 1Mb. You can compose a GIF by uploading up to 3 individual images (.jpg and .png formats).

Format recommendations

Icon:

• Resolution 128x128px
• Weight about 30KB
• Recommended format jpg 30%

Image:

• Resolution 500x250px (500x500px for iOS)
• Weight about 100KB
• Recommended format jpg 30%

Best Practices

Why does Chrome show "potential spam" on push notifications?

1. Google detects suspicious patterns:
   If a website sends a high volume of notifications that users mark as annoying or unwanted, Chrome may begin labeling them as "potential spam."
   Google uses algorithms to detect misleading content, aggressive ads, or questionable links within notifications.
2. The website may be sending excessive promotional notifications:
   If notifications are overly commercial or repetitive in nature, they can be classified as spam.
3. Other users have blocked or reported the site:
   Chrome also takes into account user behavior. If many users block or disable notifications from a site, that contributes to the spam classification.
4. Recent changes to Google’s notification policy:
   Since 2020, Chrome has introduced warnings for annoying notifications to protect the user experience. Some notifications are automatically blocked or labeled as "spam."

How to improve your push reputation in Chrome

1. Avoid abusive or annoying practices. Google considers notifications abusive if they:

• Contain misleading or clickbait content (e.g., “You just won an iPhone!”).
• Redirect users to phishing, malware, or deceptive advertising sites.
• Are sent too frequently.

A Guide to Deliverability for Media

These browser policies are particularly relevant for media outlets, whose success hinges on immediacy and maintaining a constant connection with their audience. Low deliverability doesn't just mean a loss of traffic; it nullifies the ability to effectively communicate breaking news. Understanding and adapting to these rules is crucial to preserve the most direct communication channel to the reader and to maintain the trust and loyalty that are vital in the industry.

Features Affecting Deliverability

• Content Filter: A machine learning model that runs directly on the device. When a suspicious notification is detected, Chrome displays a warning that allows the user to unsubscribe from the site with a single click.

• Low CTR Filter: Chrome learns from user behavior. If a user consistently ignores or dismisses notifications from a site, Chrome may begin to display them quietly—without sound or vibration—or even stop showing them altogether
• Low Permission Opt-in Rate Filter: If many users block notification permissions from your site, Chrome may start displaying the permission request "quietly" (as a small icon in the address bar) instead of the large pop-up. This can drastically reduce your subscription rate.
• High Block Rate Filter: If a user receives your notification and considers it irrelevant or annoying, they may take active steps to block them.
• Ease of Blocking: A one-tap unsubscribe option is available on any notification.

• Automatic Blocking: This applies to websites identified by Google as abusive (e.g., those distributing spam, malware, or deceptive notifications).

Recommendations to Improve Deliverability

• Permission Request Context: Requesting permission to send notifications as soon as the page loads is a poor practice that results in a high block rate. Deliverability begins with a good opt-in rate, which is achieved by asking for permission at an opportune moment (e.g., after the user has read a couple of articles).
• Content Quality and Relevance: If a site abuses its permission by sending notifications that are too frequent, irrelevant, or spam-like, it will lead to a low CTR and cause users to manually revoke permission, harming long-term deliverability.
• Add a CTA (Call to Action): Include a message that encourages interaction to learn more. For example: "BREAKING: New Law X is Approved. Read Our Analysis of How It Affects You."
• Segment Your Audience: Whenever possible, allow users to choose which topics they want to be notified about (e.g., Sports, Politics, Technology).