inApp/inWeb Statistics

You can access your statistics from the side menu of your indigitall console: Statistics > In app/web.

statistics-in app/web

KPIs

CardDescription
ViewsNumber of times the in-app/in-web messages were displayed in the period.
CTRClick-through rate: percentage of views that resulted in a click. Includes the comparison with the previous period.

Sent campaigns

ColumnDescription
CampaignCampaign name. Click it to open the campaign.
Sending dateDate of the sending.
ViewsNumber of views.
CTRClick-through rate of the campaign.

Sendings evolution

Daily chart with two metrics: Views (dashed line) and CTR.

Download the CSV files

statistics-inapp-csv
  1. Click Download .csv.
  2. Choose one of the options:
    • Download .CSV of statistics by day
    • Download .CSV of statistics with device data
    • Download .CSV of statistics by campaign

Statistics by day

One row per day with activity.

FieldDescription
dateDay the data refers to.
numContactsPrintNumber of views (impressions) of the messages.
numContactsClickedNumber of clicks on the messages.

Statistics with device data

FieldDescription
campaignIdCampaign ID.
nameCampaign name.
createdDateDate and time the campaign was created (UTC).
schemaIdID of the in-app/in-web schema (format) used by the campaign.
contentFileIdentifier of the content file of the message.
propertiesDisplay properties of the message, in JSON format (for example, showTime).
filtersFilters applied to the campaign, in JSON format (for example, the target platforms).
numContactsPrintNumber of views (impressions).
numContactsClickedNumber of clicks.

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