Types of Push Notifications

There are some types of notifications that you can send to your audience depending on your goals and configuration of the push.

Journey: These notifications will be used to create a customer journey.
Recurrent: The campaign will be sent recurrently with the specific frequency. You can choose that the campaign is always active or in a specific date range
Persistent: There are notifications that don´t dissapear during a interval time. Only if the user clicks or remove it, the push will be removed.
Not persistent: It is necessary to choose how long the notifications are active.

Depending of the types of shipping, there are these categories divided by manual and automatic.

Manual:

  • Immediate: The notifications are sent inmediately
  • Scheduled: The notification is sent at the chosen time or after any event (with or without time interval)
  • Best Moment: The notification is sent at the best moment choosen by Inteligence Artificial. Every user will receive the notification the choosen day between 8 AM and 9 PM, when its more likely the user to read it.

Automatic:

  • Welcome: Campaign will be sent when a device is registered.
  • Fidelity: Campaign will be sent when a device doesn't open the application since a specified time.
  • Geofencing: Campaign will be sent when a device enters or exists an area.
  • Retargeting: The campaign will be sent when the device emits the indicated event. See here for more details.
  • Recurrent: The campaign will be sent recurrently with the specific frequency. You can choose that the campaign is always active or in a specific date range. Explore here this option.
  • WiFi Connection: The campaign will be sent when the device is connected or not to WiFi network. Optionally you can specify the SSID of the network.

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