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Best Practices

Suggest Edits

The indigitall platform offers you the right tools to create and send the best e-mail:

  • Audience selection: Through filters or user behavior or by directly uploading a file .CSV with the database.
  • Shipping method: Immediate or scheduled taking into account dates and time intervals so the user receives the communication at the right time.
  • Custom texts: Create more direct and friendly texts with the use of variables associated with the database.
  • Dynamic and interactive content: The option to insert html code allows the creation of rich content without limit.
  • Simple use: Creation of e-mails in 3 simple steps with a flexible and attractive design with simulations of vision for desktop and mobile.
  • Measurable results: The e-mail allows very complete reports taking into account the open rate and number of clicks allowing filtering by total results for each campaign or by certain characteristics of the profile.
  • Minimum cost: Sending e-mails over the internet is free.

7 Recommendations from indigitall

  • Brief: Write your message concisely and clearly with language appropriate to your audience. Use personalization variables to communicate directly.
  • Visual: Attractive design with use of multimedia elements to capture attention.
  • Single message: Focus the communication attention with one main idea. Don't confuse the recipient with scattered content.
  • Call to action: Messages must move to user action by clicking a button. It should be an interactive message for the user to decide.
  • Mobile vision: Attends to the design for both, desktop monitor and mobile screen. Keep in midnd that more and more pople read their emails from their smartphones.
  • Don't abuse sending emails: Your customers are fed up with spam. Provide value and relevant information in all your communications.
  • GDPR: Complies with the GDPR standard for emails addressed to users residing in the EU. Remember that you must prove that the user's consent has been obtained freely and explicitly (without pre-marked fields).

How to prevent your campaign to be treated as SPAM

  1. The first is obtaining the express prior consent for all your campaigns.
  2. You must maintain a clean user's database: Checking the invalid recipients and removing the bounced emails.
  3. Give a link to unsubscribe from your campaigns. This link must specify what area or areas the customer wants to unsubscribe. It is necessary to remove these unsubscribers from the database.
  4. Avoid common words used for spam, mainly for the subjects: discounts, sales, free...
  5. Customize your emails: "Hello {{username}}..." -> "Hello Michael...".
  6. Don't send often mass email campaigns. It is better to segment the audience and send only relevant information.
  7. Check the domain you’ve chosen for your email address; if it's a fake or misspelled domain, it will impact the reputation of your account. (Pay close attention! Common mistakes include gmai.coml, hotmail.comg, ganil.com, yahoo.comx, gmail.coma, or hormail.con).

Special Considerations for Gmail

The Gmail email platform has some specific nuances. Please consider these two factors to ensure your emails directed to Gmail domains are received perfectly:

  • Size Limit: Gmail trims emails exceeding 102 KB.
  • Optimization: Reduce code and content size to avoid trimming.

How to avoid Gmail's Promotions Tab

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Gmail's Promotions Tab is not the same as a spam folder

We must be crystal-clear, Gmail's Promotions Tab can be a good place to show your emails and generate more open rate and engagement with your brand, taking advantage of this tab's visual options to attract users attention.

Anyway, if you prefer your email campaigns arrive at the main tab, there are several tips to follow below. Remember that to try to cheat Gmail's algorithms can adversely affect the delivery of your emails into a spam folder. Please note, Gmail's algorithms are specific for each recipient so if your email arrives at the Primary inbox for one recipient, it doesn't mean the same result for the next recipients.

  • Personalize your email by greeting your recipients by name: "Hello {{username}}..." -> "Hello Michael..."
  • Do not use a generic reply-to address (sales@, support@) and never use @no-reply. You can use instead a personal reply-to address (yourname@)
  • Keep images to a minimum
  • Use one or two links within your email (the unsubscribe link is not counted as a link)
  • Authenticate your sending domain with SPF & DKIM records (More info)

How to optimize email delivery (Gmail's Promotions Tab)

Gmail's Promotions Tab is the space to receive the marketing emails. The users who previously have accepted your email marketing, are expecting to receive your emails inside this tab. So it is not wrong your emails arrive into his tab and even you can take advantage of its visual interface.

Email annotations let you include images, deals, expiration dates and other offers to get a great impact. You can include the email code in your campaigns to add these elements. For this you will use our html option and copy the code you need.

Updated 3 months ago