Business role identifier for the field.
CONTACT FIELDS (valueType: string):
email: Customer email address
phone: Customer phone number without country prefix (e.g. 699999999)
phoneE164: Customer phone number in E.164 format (e.g. +34699999999)
name: Customer full name
DEMOGRAPHICS FIELDS:
birthday (valueType: datetime, format: date): Customer birth date
language (valueType: string): Customer preferred language (ISO 639-1 code)
country_code (valueType: string): Customer country (ISO 3166-1 alpha-2 code)
city (valueType: string): Customer city name
LOCATION FIELDS (valueType: string):
address: Customer physical address
timezone: Customer timezone (IANA timezone identifier)
IMPORTANT CONSTRAINTS:
- Only one field per role per application is allowed
- Each role requires a specific valueType (see list above)
- Field role can be updated or set to null to remove it
- If another field already holds the specified role, it will automatically lose it